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One of the most prolific and successful artists of the Golden Age of American Illustration, Leyendecker is best known for his creation of the archetype of the fashionable American male with his advertisements for Arrow Collar. These images sold the idea of a glamorous lifestyle, the bedrock upon which modern advertising was built.
He also was the creator of instantly recognizable icons, such as the New Year's baby and Santa Claus, and was commissioned to paint more Saturday Evening Post covers than any other artist. Leyendecker lived for most of his adult life with Charles Beach, the Arrow Collar Man, on whom the stylish men in his artwork were modelled.
In this first book about the artist in more than 30 years, J. C. Leyendecker features his masterworks, rare paintings, studies, and other artwork, including the 322 covers he did for the Post.
With a revealing text that delves into both his artistic evolution and personal life, J. C. Leyendecker restores this iconic image-maker's rightful position in the pantheon of great American artists.Authors:
Laurence S. Cutler & Judy Goffman CutlerArtist:
J C LeyendeckerPublisher:
Abrams, 2008Number of pages:
Hard Cover; Full Colour illustrationsSize:
10" x 11" (250mm x 290mm)ISBN: